We are a contemporary country loving brand. We celebrate our rural roots by designing clothing, accessories and homeware for today’s family lifestyle. And we ensure everything we create and work towards lives up to the brand values that sit at the heart of our business. WE CONNECT WITH LIFE’S HAPPY FEELINGSWe want to slow down and take pleasure in the simple things that make us happy. WE LOVE COLOUR AND PRINTAll of our prints are hand-drawn and hand-painted in-house by our talented print team. WE ARE INSPIRED BY NATUREWe take inspiration from the flora and fauna that can be found all over Britain. WE RESPECT THE ENVIRONMENTWe see it as our responsibility to look after the world around us. WE DESIGN CLOTHES TO ENABLE YOUR LIFESTYLEWe blend style with practicality to create collections that are built to last. WE ENJOY CAPTURING THE SEASONSWe're lucky to have four very different seasons. We always look to them for inspiration. WE HAVE AN UNRIVALLED ATTENTION TO DETAILHidden details are set to surprise and delight people of all ages. WE SEEK QUALITYIt can be seen in the way we work and felt in what we create.