Squishable was started in 2007 by co-founders Aaron and Zoe. They didn't know anything about toys, but they figured it out. Over the last decade, we have released millions of Squishables to their new homes in the wild. Here at Squishy HQ in Soho, New York City, we're creating things that help make the world a cuter place. We like the world, so we try to make it a better place. We sponsor artists, support young entrepreneurs and coders, and every month we donate to charity for each photo we receive from our users. At the holidays we partner with children’s charities to donate thousands of Squishables to children in need. We also sometimes auction off our prototypes for charity too!