At Village Child, we believe shopping for your little ones should feel good in every way—cute clothes, kind values, and conscious choices made simple.

Our shelves (and virtual carts) are filled with intentionally curated treasures: our own designed apparel and accessories alongside goods from incredible woman-owned, BIPOC-owned, and LGBTQIA+-owned brands. Every item is handpicked to pass our “Wear, Grow, Repeat” test—meaning it’s made to last, share, and love again (and again).

As a mom of two girls, I know how hard it can be to balance convenience with the desire to shop ethically. That’s why I own Village Child: to make it easy to choose quality, community-driven, values-first products without the endless searching. Turns out, so many of the brands I adore already align with this mission—so now they live here, all in one happy little shop.

Whether you find us at a Bay Area Bus Pop-Up or in our brick-and-mortar store in Novato, CA, our goal is simple: make shopping by your values feel natural, joyful, and totally doable.

Welcome to Village Child—where what you buy tells a story worth sharing.